You can find Google Video Advertising Exam Questions ans Answers with Explanations and reference Urls at Digital Pakistan Platform.
Cards are a great way to increase engagement with your video ad or brand. Where do you create cards? Google Preferred Bumper ads YouTube AdWords Correct answer is: YouTube Explanation: Cards are created in YouTube and show on a per-video basis, on both desktops and mobile devices. You can provide a final URL from a list […]
Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should […]
Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list? Users who have subscribed to her company’s video channel, users who haven’t downloaded the app Ad impressions, users who haven’t downloaded the app Ad impressions, users who have […]
If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at? Sales and purchase intent lift Clicks, calls, and sign-ups View-through rate, watch time, favorability lift, consideration lift, and brand interest lift Views, impressions, unique users, awareness lift, and ad recall lift Correct answer is: View-through rate, watch […]
Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign? AdWords only DoubleClick Bid Manager only YouTube AdWords and DoubleClick Bid Manager Correct answer is: YouTube Explanation: With TrueView ads, you don’t […]
Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action? His company’s brand name His company logo Background music A direct call-to-action (CTA) Correct answer is: A direct call-to-action (CTA) Explanation: Qualities of […]
Linking a YouTube channel to an AdWords account lets you: manage one channel from one Google account manage multiple channels from one Google account use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts manage one channel from one Google account and let multiple people manage a channel Correct […]
What can you use to connect with people based on their purchase intent? Customer Match Custom affinity audiences Google’s in-market audiences Similar audiences Correct answer is: Google’s in-market audiences Explanation: These audiences are designed for advertisers focused on getting conversions from likely buyers. In-market audiences can help drive remarketing performance and reach consumers close to completing […]
Which is the best tip for optimizing a TrueView video for viewer engagement? Add exclusions to the campaign Look at engagement rate for targeting and focus on the methods with the highest view through rate Run both an in-stream and a video discovery version of the ad Increase each target group’s bid by 100% Correct […]
You work for an advertiser or agency with an upfront deal. What is the best way to reserve Google Preferred inventory? Through a third-party provider AdWords Through a Google representative YouTube Correct answer is: Through a Google representative Explanation: Reserve media: Google will set up your campaign and get it ready for launch. But keep […]
