The Diamer Basha and Muhammad Dam Fund is underway, and it needs your help. Us at Digital Pakistan care deeply about the implication of dams in Pakistan, how they help us in so many integral ways, and why it’s important to take a stand for our country and change it for the better. The importance […]
How does AdWords data-driven attribution give credit for conversions? It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion. It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in […]
The Mobile App Behavior reports provide data for: how many downloads were referrals from friends in-app user satisfaction ratings details about how users interact with other users of your app interactions such as screen views, exits, and crashes Correct answer is: interactions such as screen views, exits, and crashes Explanation: The Behavior reports help you discover […]
A(n) gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use: app index custom deep link location extension website deep link The correct answer is: custom […]
You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results? Enhanced cost-per-click (ECPC) Cost-per-view (CPV) Viewable cost-per-thousand impressions (vCPM) Cost-per-enagement (CPE) Correct answer is: Viewable cost-per-thousand impressions (vCPM) […]
You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. You manage the campaigns for a baby stroller manufacturer that sells its products online and through large retailers. To calculate the total profits from these campaigns, you should: estimate revenue based on online sales, factor out gross […]
Cards are a great way to increase engagement with your video ad or brand. Where do you create cards? Google Preferred Bumper ads YouTube AdWords Correct answer is: YouTube Explanation: Cards are created in YouTube and show on a per-video basis, on both desktops and mobile devices. You can provide a final URL from a list […]
Video campaign up and running, check! Now how’s it doing? Holly has just a few minutes to pull some data together on how her audience is responding to the ads. In particular, she wants to know how well her ads are resonating — whether viewers are interacting with the ads they see. What metric should […]
Yoko wants to re-engage prior customers who’ve visited her YouTube channel but haven’t downloaded the shopping app. What can she identify to make a video remarketing list? Users who have subscribed to her company’s video channel, users who haven’t downloaded the app Ad impressions, users who haven’t downloaded the app Ad impressions, users who have […]
If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at? Sales and purchase intent lift Clicks, calls, and sign-ups View-through rate, watch time, favorability lift, consideration lift, and brand interest lift Views, impressions, unique users, awareness lift, and ad recall lift Correct answer is: View-through rate, watch […]
