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Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign?

Your agency is looking to run a video campaign that has flexible pricing, real-time optimization, and an ad format that allows users to opt out of watching. Where can you implement this campaign? AdWords only DoubleClick Bid Manager only YouTube AdWords and DoubleClick Bid Manager Correct answer is: YouTube Explanation: With TrueView ads, you don’t […]

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action? His company’s brand name His company logo Background music A direct call-to-action (CTA) Correct answer is: A direct call-to-action (CTA) Explanation: Qualities of […]

Linking a YouTube channel to an AdWords account lets you:

Linking a YouTube channel to an AdWords account lets you: manage one channel from one Google account manage multiple channels from one Google account use brand accounts to manage many YouTube channels at once or to manage multiple Google Accounts manage one channel from one Google account and let multiple people manage a channel Correct […]

What can you use to connect with people based on their purchase intent?

What can you use to connect with people based on their purchase intent? Customer Match Custom affinity audiences Google’s in-market audiences Similar audiences Correct answer is: Google’s in-market audiences Explanation: These audiences are designed for advertisers focused on getting conversions from likely buyers. In-market audiences can help drive remarketing performance and reach consumers close to completing […]

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands

These people are redefining what it means to be a celebrity by being approachable, conversational, and authentic to millions of dedicated followers. They can activate millions of fans with a click of the “publish” button — and some are sharing the spotlight with brands. Creators Fans Brands Networks Correct answer is: Creators Explanation: With the help […]

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app

A tech-savvy musician, Josef wants to create his first video ad and he has budget to do so! Although he’s a bit concerned about the actual filmmaking part, he is excited to make this ad himself using YouTube’s Director app. Which app feature best supports his need? It offers 100+ ready-to-go video templates designed for […]

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates

Sebastien wants to get a good read on how his users are interacting with his videos across different geographies of his target demographic. For example, it would be helpful to know what calls-to-action are driving higher clickthrough rates. In which report of YouTube Analytics would he be able to access this kind of data? Watch […]

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