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Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives?

Your agency wants to run an ad campaign that reaches audiences that are hard to find on TV, impacts customers with engaging formats, and allows your team to measure and optimize their campaigns in near real time. Where can you advertise to accomplish all three of these objectives? TV YouTube Radio Your local newspaper Correct […]

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use?

You want to plan YouTube media in terms of reach and frequency, talk in terms of GRPs and cost per points. What Google measurement solution will you use? Google Consumer Surveys Brand Lift Google’s reach solutions Sales Lift Correct answer is: Google’s reach solutions Explanation: Google’s reach solutions will help you plan YouTube media in terms […]

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe?

Mavi wants to do a collaboration with a YouTube star in which she includes her brand’s message in the creator’s video. What type of collaboration does this describe? A creator video in which the brand’s message is integrated or shared via a “shout out” An integrated approach in which the brand collaborates with multiple creators […]

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use? Similar audiences Demographic targeting Gmail ads In-market audiences Correct answer is: Demographic targeting Explanation: With demographic targeting in AdWords, you can reach a specific set of potential customers […]

_______ is used to measure video campaigns.

_______ is used to measure video campaigns. Answer Cost-per-click (CPC) bidding Cost-per-thousand-impressions (CPM) bidding Cost-per-view (CPV) bidding Cost-per-acquisition (CPA) bidding Correct answer is: Cost-per-view (CPV) bidding Explanation: Cost-per-view (CPV) bidding is the default way to set the amount you’ll pay for TrueView video ads in AdWords. With CPV bidding, you’ll pay for video views or interactions […]

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly?

Before finalizing the target audience for his next campaign, Sacha would like to find out more about what his potential audience, especially what they think about his product. What Google tool could he use to gain this insight quickly? Google Trends Google Correlate Google Shopping Insights Google Surveys Correct answer is: Google Surveys Explanation: Use […]

TrueView video campaigns can include:

TrueView video campaigns can include: A) videos uploaded directly to YouTube B) images C) other video formats D) text Correct answer is: A) videos uploaded directly to YouTube Explanation: TrueView ads can appear on both YouTube and other publisher sites in the Display Network for desktop computers and high-end mobile devices. Note that video content […]

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