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Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

Tom has his sights set on this TrueView in-stream ad launching his new food truck company app. What creative element encourages his customers to interact with the ad and actually take action?

  • His company’s brand name
  • His company logo
  • Background music
  • A direct call-to-action (CTA)

Correct answer is:

  • A direct call-to-action (CTA)

Explanation:
Qualities of CTA overlays:

  • Available on TrueView Video discovery and in-stream video ads on YouTube — at no extra cost
  • Can increase viewer engagement and add an interesting element to your ads
  • Display regardless of whether your video is triggered through an ad or an organic (unpaid) view — because they’re associated with the video, not the ad

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