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If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

If the primary goal for your video campaign is influencing consideration, what are the KPIs you’d look at?

  • Sales and purchase intent lift
  • Clicks, calls, and sign-ups
  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift
  • Views, impressions, unique users, awareness lift, and ad recall lift

Correct answer is:

  • View-through rate, watch time, favorability lift, consideration lift, and brand interest lift

Explanation: Once you‘ve determined your marketing goal, answering this question gets easy. Here are a few KPIs you can capture with Google’s video products and the marketing goals each can monitor.

Consideration:

  • View-through rate
  • Watch time
  • Favorability lift
  • Consideration lift
  • Brand interest lift

Read more here:

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