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Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

Your manager wants to know how Google can help your brand get in front of mobile users. What might you say?

  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.
  • Google doesn’t have the mobile ad formats across search, display, and video to persuade our customers.
  • Google does not provide cross-device targeting at this time.
  • TV is the way to go. On mobile alone, TV reaches more 18- to 49-year-olds than YouTube.

Correct answer is:

  • Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.

Explanation: We’re living in the golden age of user experience. Startups are upending entire industries with their focus on simplicity, while traditional companies reinvent themselves on mobile to stay relevant. Mobile is a behavior and not a technology. The Google Network has massive reach and enables brands to easily tap into these behaviors in real time.

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