You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
You are interested in understanding how clicks lead to a sale on your site. What do you call a click that leads to a sale on your site?
- Impression
- Clickthrough rate
- Conversion
- Cost-per-click
Correct answer is:
- Conversion
Explanation: When a click leads to sale or to a desired action, it is called conversion. It can be a completely filled form, app download, sign-up for newsletter or clicking to a button. Conversion can be tracked using conversion tracking mechanism.
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