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You can find Google Display Advertising Exam Questions ans Answers with Explanations and reference Urls at Digital Pakistan Platform.

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select

 You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results? Enhanced cost-per-click (ECPC) Cost-per-view (CPV) Viewable cost-per-thousand impressions (vCPM) Cost-per-enagement (CPE) Correct answer is: Viewable cost-per-thousand impressions (vCPM) […]

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select

You’ve just opened your new bakery shop in Paris, and would like to have more customers in your shop. Which bid strategy do you need to select when setting up your campaign to get the required results? Enhanced cost-per-click (ECPC) Cost-per-view (CPV) Viewable cost-per-thousand impressions (vCPM) Cost-per-enagement (CPE) Correct answer is: Viewable cost-per-thousand impressions (vCPM) […]

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do? Buy more ad inventory in that region Limit the number of times an individual in that region sees the ad Lower the […]

What is the reach of the Google Display Network?

What is the reach of the Google Display Network? Over 90 percent of global internet users Over 60 percent of global internet users Over 50 percent of global internet users Over 40 percent of global internet users Correct answer is: Over 90 percent of global internet users Explanation: The Google Display Network reaches over 90 percent […]

What targeting options are available on the Display Network?

What targeting options are available on the Display Network? (Choose 2) Remarketing lists for search ads (RLSA) Affinity audiences Demographic targeting Connections targeting Correct answers are: Affinity audiences Demographic targeting Explanation: Actually, with powerful targeting on the Display Network, you can find your specific audience, whatever your goal is. Affinity Audience: Reach audiences based on their […]

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use?

John launched a new line of men’s shoes on his fashion website, and he wants to build awareness about the launch. Which targeting option should he use? Demographic targeting Similar audiences Gmail ads In-market audiences Correct answer is: Demographic targeting Explanation: With demographic targeting in AdWords, you can reach a specific set of potential customers […]

Which ad format is recommended for building awareness?

Which ad format is recommended for building awareness? Image ads Dynamic image ads Display ads with location extensions Universal app campaigns Correct answer is: Image ads Explanation: Branding campaigns have a unique goal: to raise awareness and visibility of your product, service, or cause. To help reach these objectives, you can use your AdWords Display […]

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