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James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta

James is marketing an online training course and wants to improve his campaign performance. He analyzes the conversion-tracking data and realizes most course registrations are coming from Atlanta, GA. What should he do?

  • Buy more ad inventory in that region
  • Limit the number of times an individual in that region sees the ad
  • Lower the bid for inventory targeting that region
  • Run remarketing campaigns only in that region

Correct answer is:

  • Buy more ad inventory in that region

Explanation: Conversion tracking allows you to attribute results, like increased sales or newsletter sign ups, to a specific campaign. With this knowledge, you can allocate your budget to maximize your campaign’s performance.

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