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True of False: Advertisers can use call-to-action overlays (CTAs) for free.

True of False: Advertisers can use call-to-action overlays (CTAs) for free.

  • A) False
  • B) True

Correct answer is:

  • B) True

Explanation: Using CTA is absolutely free. But if someone click on the call-to-action overlay, advertiser has to pay for that click and publisher get a certain % of that amount that is being paid by advertiser.

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