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To understand the full value of mobile, you must take into account:

• A) Mobile conversions
• B) Utilization of mobile ad formats, extensions, app and mobile site design best practices
• C) App downloads, calls, store visits, cross device conversion, mobile conversions
• D) Cross device and mobile conversions

The correct answer is:

Explanation: Measure the Full Value of Mobile by taking into account the different conversions that a mobile user could generate for your business (e.g., converted clicks on your site, cross-device conversions, calls as conversions, website call conversions, app downloads and in-app conversions). Because Onsite conversions are just one part of a mobile user’s potential experience with your brand.

Read more here: https://support.google.com/adwords/answer/6167155?hl=en