You can find Google Mobile Advertising Exam Questions ans Answers with Explanations and reference Urls at Digital Pakistan Platform.
How does AdWords data-driven attribution give credit for conversions? It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion. It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in […]
The Mobile App Behavior reports provide data for: how many downloads were referrals from friends in-app user satisfaction ratings details about how users interact with other users of your app interactions such as screen views, exits, and crashes Correct answer is: interactions such as screen views, exits, and crashes Explanation: The Behavior reports help you discover […]
A(n) gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use: app index custom deep link location extension website deep link The correct answer is: custom […]
How does AdWords data-driven attribution give credit for conversions? It uses your unique account data and machine learning technology to distribute credit between ad clicks according to which touchpoints were most critical to the conversion. It gives 40 percent credit to the first click and spreads the remaining 60 percent across all other clicks in […]
The Mobile App Behavior reports provide data for: how many downloads were referrals from friends in-app user satisfaction ratings details about how users interact with other users of your app interactions such as screen views, exits, and crashes Correct answer is: interactions such as screen views, exits, and crashes Explanation: The Behavior reports help you discover […]
To connect Firebase to Google Analytics, which of these is required? Google Analytics account access and a new property for your mobile app A working knowledge of mobile click attribution technologies More than 100 app installs or conversions At least 1 app install or conversion Correct answer is: Google Analytics account access and a new […]
True or false: Firebase can reduce complication for advertisers by providing them only one SDK to track all traffic sources, including ad networks. True False Correct answer is: True Explanation: Firebase is Google’s app software development kit (SDK) and analytics tool. Firebase is a mobile platform that you can use to quickly develop apps, and Google […]
In AdWords, you can create and manage video campaigns targeting mobile devices by using: Masthead video campaigns mobile app engagement campaigns video campaigns mobile app installs campaigns Correct answer is: video campaigns Explanation: Video campaigns let you show video ads on their own or within other streaming video content on YouTube and across the Google […]
AdWords cross-device conversions don’t: track from mobile to desktop conversions; they only track desktop to mobile conversions help advertisers understand the device that received the last ad click before the conversion help advertisers track conversions that couldn’t be tracked before in AdWords since they were attributed to another non-AdWords channel like organic search or direct […]
Target cost-per-acquisition (CPA), which factors in auction-time signals including device, location, time of day, remarketing list, language, and operating system, automatically optimizes bids across: search and display inventory to help advertisers reach their desired cost-per-install goal search and display inventory to help advertisers reach their desired cost-per-impression goal search and display inventory to help advertisers […]
