You can find Google Mobile Advertising Exam Questions ans Answers with Explanations and reference Urls at Digital Pakistan Platform.
When you use a flexible bid strategy, it will automatically optimize your bids based on: Your performance KPI (Key Performance Indicator) Your quality score Your search term data Your remarketing list Correct answer is: Your performance KPI (Key Performance Indicator) Explanation: Automated bidding takes the heavy lifting and guesswork out of setting bids to meet […]
iOS App Install confirmation is a feedback mechanism which enables customers to receive confirmation from Google every time an iOS app install event can be attributed to an AdWords ad click or view. Why would an advertiser use this solution? The advertiser is using an in-house or third party app analytics system. This is the […]
Which is a benefit of using server-to-server app conversion tracking over an SDK? If not implemented correctly, adding the SDK and conversion tracking code could result in bugs in the app B) Adding multiple SDKs for various advertising or analytics platforms have no impact on app code file-size C) Server-to-server connections are easier to set […]
With YouTube Mastheads you can get 100% share of voice, not just on the desktop YouTube site, but also across screens with: The YouTube mobile site and Google Play App The YouTube mobile site and the YouTube app Video Search on Google The AdWords mobile site and YouTube app Correct answer is: The YouTube mobile […]
Mobile presents an opportunity for a more targeted marketing message because you have an understanding of context such as time, location, and proximity of the customer. False True The correct answer is: True Explanation: When companies talk about the opportunity that mobile presents, they’re often referring to the opportunity that context presents. A better understanding of […]
A(n) gives your app users the ability to open your app directly from other apps by clicking a link. To give your app users the ability to open your app directly from other apps by clicking a link, you should use: app index custom deep link location extension website deep link The correct answer is: custom […]
What is an app engagement ad? A customized ad shown to users who already have the app in order to drive them back to the app B) An app extensions which shows a link to your app below your ad C) A templated “engagement” image ad which allows you to add more text or information […]
When should an advertiser use an app extension instead of an app promotion ad? With keywords intended to direct users to the mobile website, but still give the option to download the app B) To run your ad on both Search and Display C) To re-engage with users who have already downloaded the app D) […]
App Downloads are conversions that are tracked when a user downloads or installs a mobile application for the first time. A) False B) True Correct answer is: B) True Explanation: App installs: Conversion tracking can measure how effectively your ads are leading people to install your mobile apps. There are a couple of different ways to […]
You can use the Mobile App Overview report to do which of the following? A) Review the code for your app and SDKs B) Assess the general health of your app and to follow data trends C) Review data about your users’ names, addresses, and income brackets D) Gain insights into your competitor’s strategies Explanation: […]
