How are product groups used in Shopping campaigns?
How are product groups used in Shopping campaigns?
- A) To bid on organized inventory in an ad group
- B) To create a list of keywords used to target Product Listing Ads to shoppers
- C) To bundle items sold as a package, like a camera and tripod stand
- D) To organize products within a data feed
The correct answer is:
- A) To bid on organized inventory in an ad group
Explanation: Inside a Shopping campaign’s ad group, you’ll work with your inventory to place bids using product groups instead of keywords. A product group is just a subset of your inventory that you define, and all the products inside it use the same bid.
Read more here: https://support.google.com/adwords/answer/6275317?hl=en
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