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Mika has an online store and wants to create a Shopping campaign. What information does she need to create a Google Merchant Center account? Verified and claimed website URL  Local business data feed Country where her products are sold Promotion text The correct answer is: D) Verified and claimed website URL Explanation: Before you can upload product […]

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores? Set a desktop bid adjustment that accounts for the amount in sales […]

An online women’s clothing retailer uses conversion tracking to track orders and wants to assess the value of mobile on sales. To evaluate how mobile is driving purchases, you should consider reviewing the: cross-device attribution reports to see if people click the retailer’s ads on a desktop during the sales funnel path length report to […]

Toshiro wants to increase the conversion rate of his Shopping campaigns without increasing his budget. He should use: enhanced cost-per-click (ECPC) target return on ad spend (ROAS) maximize clicks target cost-per-acquisition (CPA) Explanation: Maximize clicks is an automated bid strategy that sets your bids to help get as many clicks as possible within your budget.  […]

Paige has an online dress boutique that sells dresses for women and children. She just got a new shipment of pink polkadot girls dresses. How can a Shopping campaign help Paige target her inventory? She can add the dress description in the title and then link to additional dresses She can link to the page […]

To set up ads for her local watch store in addition to the ads she already runs for her online store, Lucy should: begin the local inventory ads implementation process and complete the required steps subdivide her product inventory and set different bids for her local and online only ads set up multichannel ads to […]

Shopping ads on google.com: indicate the name of the merchant don’t use keywords all of the answers are correct can be served together with text ads Correct answer is: all of the answers are correct Explanation: Instead of keywords, Shopping ads use the product attributes you defined in your Merchant Center data feed to show […]

Odell runs an online store selling outdoor gear, guns and hunting equipment, and a few tobacco products. But it is False that Odell can advertise all of his products on Google Shopping. Actually Odell can NOT advertise all of his products on Google Shopping Explanation: Google wants to help keep people safe both online and offline, so Google don’t allow […]

Lisa wants to know if, after viewing her Shopping ad, people are buying the shoes listed in the ad. She should set up conversion tracking. Explanation: Conversion tracking is a free tool that shows you what happens after a customer clicks on your ads — whether they purchased a product, signed up for your newsletter, called your […]

According to Google Shopping policies, Unsecure checkout or a missing refund policywould cause the disapproval of individual items or an entire Merchant Center account. Explanation: Google’s goal is to provide the best user experience on Google Shopping. In order to ensure that the ads Google show to online shoppers are safe, secure, and comply with legal […]