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After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales.

After segmenting your client’s conversion data for a Shopping campaign, you see that mobile is driving 10 percent of sales. What should you do to optimize the campaign for this client, a children’s clothing retailer that sells its merchandise online and in stores?

  • Set a desktop bid adjustment that accounts for the amount in sales that mobile is driving
  • Create separate Shopping campaigns for desktop and mobile, budgeting the same amount for each campaign
  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving
  • Create a separate Shopping campaign for mobile targeted to locations where your client has a physical store

Correct answer is:

  • Set a mobile bid adjustment that accounts for the amount in sales that mobile is driving

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