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Each campaign in your AdWords account should have a single:

Each campaign in your AdWords account should have a single:

  • maximum cost-per-click (max. CPC) bid
  • landing page
  • business goal
  • ad group

Correct answer is:

  • business goal

Explanation: With AdWords, you’ll organize your account into separate campaigns, with each campaign focusing on a single business goal, such as driving traffic to your website, or offering a particular product or service. If your business serves several geographic areas, you might want to create a separate campaign for each location.

Read more here: https://support.google.com/partners/answer/6172648?hl=en

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