The Diamer Basha and Muhammad Dam Fund is underway, and it needs your help. Us at Digital Pakistan care deeply about the implication of dams in Pakistan, how they help us in so many integral ways, and why it’s important to take a stand for our country and change it for the better. The importance […]
If your client wants to pay only when someone views an ad, you should use: A) YouTube homepage ads B) Text ads C) Viewable cost-per-thousand-impressions (vCPM) bidding D) TrueView in-stream ads Correct answer is: D) TrueView in-stream ads Explanation: Use this format when you have video content you’d like to promote before other videos on YouTube […]
One of your clients wants to know why a campaign went over the specified daily budget several days in a row. What would you explain to your client about how the AdWords system works? AdWords automatically increases the maximum cost-per-click (CPC) bid to show an ad higher in Google search results Due to changes in […]
A client who owns an online running shoe store wants to drive sales of a particular model of women’s running shoes. What keywords should you include in this client’s keyword list to help achieve their goal? Specific terms about the benefits of running Specific terms about the shoe brand and model your client is selling […]
An advertiser wants to increase the Quality Score of a low-performing keyword. Which approach would you recommend? Repeat the keyword as many times as possible in the ad text. Delete the keyword and add the keyword to the campaign again Modify the ad associated with that keyword to direct to a highly-relevant landing page Increase […]
What’s one of the main benefits of using ad extensions? Extensions increase your reach by showing your ad on more advertising networks Extensions ensure a higher clickthrough rate (CTR) because they make your ad more prominent Extensions provide additional information to make your ads more relevant to customers Extensions are automated so you don’t have […]
By monitoring ad campaign performance, an advertiser may obtain the information needed to: create additional AdWords accounts for low-performing keywords create duplicate ad groups with identical keywords and different ad variations compare campaign performance to that of individual competitors determine if campaigns are meeting overall marketing and conversion goals Correct answer is: determine if campaigns […]
Tom wants to promote his windshield repair company’s emergency service by reaching people right when they’re searching for help. Which campaign type is a good fit? “Search Network with Display Select” “Shopping” “Search Network only” “Display Network only” Correct answer is: “Search Network only” Explanation: Search Network campaigns are usually focused on getting people to take […]
Data shows that the audience for a client’s running shoe store is women ages 35 to 50. How can you optimize this client’s Display Network campaign based on your research? Use frequency capping to limit the number of times men ages 40 to 65 see your client’s ads Increase cost-per-click (CPC) bids and experiment with […]
Cliff just started working with a client who has a very disorganized AdWords account. What’s an effective way for him to begin restructuring his client’s account? Create multiple campaigns, each with a set of related keywords Create campaigns based on the structure of his client’s website Create one campaign with a broad selection of keywords […]
