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Why should you link your client’s AdWords account to Google’s Webmaster Tools?

Why should you link your client’s AdWords account to Google’s Webmaster Tools?

  • See how your ads performed when triggered by actual searches
  • See how often your ads rank higher in search results than those of other advertisers
  • See if people reach your client’s website via ads or organic search results
  • See which campaigns have the biggest changes in clicks, costs, and conversions

Correct answer is:

  • See if people reach your client’s website via ads or organic search results

Explanation: The new paid & organic report provides a holistic view of your text ad stats and organic listings at the query level, letting you analyze strengths and gaps in your overall search presence. This also gives you insight into how your paid text ads and organic search listings work together to connect your business with people searching on Google.
Read more here: https://support.google.com/adwords/answer/3097241?hl=en

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