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Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising?

Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising? Online advertising is always less expensive than traditional media Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once […]

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal?

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal? Maximize Clicks Cost-per-thousand impressions (CPM) Manual cost-per-click (CPC) Cost-per-acquisition (CPA) Explanation: Maximize Clicks is an automated bid strategy that sets your bids […]

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network?

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network? It encourages people using mobile devices to install your app It lets people who see your ad get directions to your store on Google […]

Using the paid & organic report for her travel website, Karen noticed a relatively high organic clicks/query rate for the search query “Hawaii vacations.”

Karen’s ads often show below her organic results for the search query People who see Karen’s site in relevant organic search results often click through to her site Karen’s ads don?t often show for the search query Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other […]

What does “converted clicks” measure?

What does “converted clicks” measure?91 The total number of clicks within your chosen conversion window The total number of conversions divided by the total number of clicks The total number of clicks that led to a conversion The percentage of clicks that led to a conversion Correct answer is: The total number of clicks that […]

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