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Your client is interested in switching from TV, print, and radio advertising. What are the return on investment (ROI) benefits of online advertising campaigns over traditional media advertising? Online advertising is always less expensive than traditional media Traditional media typically requires a predetermined quarterly budget, but online advertising usually lets you set your budget once […]

Target CPA bidding can help drive conversions by using your conversion history and: OR Target cost-per-acquisition (CPA) bidding can help drive conversions by using your conversion history and: cost-per-acquisition (CPA) goals to show the optimal ad when a conversion is more likely cost-per-click (CPC) goals to show the optimal ad when a conversion is more likely […]

When setting up a Search Network campaign for a client, you want her ad to get as many clicks as possible within her budget. Which bid strategy should you use to achieve this goal? Maximize Clicks Cost-per-thousand impressions (CPM) Manual cost-per-click (CPC) Cost-per-acquisition (CPA) Explanation: Maximize Clicks is an automated bid strategy that sets your bids […]

You sell autographed sports memorabilia and want to reach people interested in sports. What’s one benefit of promoting your products with a ads in mobile apps campaign on the Display Network? It encourages people using mobile devices to install your app It lets people who see your ad get directions to your store on Google […]

How would you recommend that William set his budget if he wants to spend US $608 per month on his campaign? OR An advertiser has decided that they want to spend $608 per month for their campaign. How would you recommend they set their budget in their AdWords account? Set a daily budget of $20 […]

Karen’s ads often show below her organic results for the search query People who see Karen’s site in relevant organic search results often click through to her site Karen’s ads don?t often show for the search query Karen’s average organic position is higher than other advertisers’, but her average ad position is lower than other […]

Your ad can show to a potential customer when your targeted language matches: a user’s browser setting a user’s Google interface language setting the language of websites a user visits most often a user’s operating system language Correct answer is: a user’s Google interface language setting Explanation: Your ads can appear for customers who use Google products […]

What does “converted clicks” measure?91 The total number of clicks within your chosen conversion window The total number of conversions divided by the total number of clicks The total number of clicks that led to a conversion The percentage of clicks that led to a conversion Correct answer is: The total number of clicks that […]

Which strategy should Giorgio use to increase the number of relevant clicks from his Search Network campaign? Broaden his keyword list for ads with the lowest clickthrough rate (CTR) Add new relevant keywords and remove keywords with low clickthrough rate (CTR) Increase bids for ads with the lowest average position and clickthrough rate (CTR) Increase […]